For a day-trading educator with a loyal student base and limited time to record, I built an initial organic positioning and social media strategy for future product launches. The 15-post system combined repurposed live-class clips, student testimonials and short POV and read the caption videos around authority, social proof and human identification.
New followers+68in 28 days · organic
Instagram views49.3K28 days · 15 posts · +103%
New paying students82 cancellations
Net active-base growth7.5%same monthly period
Editorial pillars
01
Authority
Teaching moments and real results extracted from existing live sessions.
02
Social proof
Student testimonials and classroom screenshots made progress tangible.
03
Identification
POV formats, personal values and short knowledge cues built human connection.
Performance evidence
Instagram dashboards from the same 28-day reporting period.
Instagram Performance · 28-day snapshot49.3K views (+103%) and 2.4K content interactions (+208%).Reach, visits & link clicks8.1K reach (+99.5%), 578 visits (+56.6%) and 91 link clicks (+100%).
Commercial context · same 30-day periodR$9.5Kgross revenue across 12 sales
Reported alongside the organic results for context; not presented as fully attributable to the content strategy.
Social media strategySocial media managementContent strategyCopywritingVideo editingDesignMeta Business SuitePerformance dashboards
Custom system interface · transcription review, content filtering and FFmpeg export
Case study 02 · Strategic consultancy
UK wellness retreat positioning & AI content system strategy
The client initially wanted an AI content automation system for a UK-based retreat business planning four Peru retreats per year for leaders aged 50+. After the discovery call, I identified the deeper growth challenges and proposed a strategic foundation before automation: clearer positioning, personas, funnel strategy, audience psychology, editorial line pillars, then content intelligence and automation.
ClientUK-based retreat business
AudienceLeaders aged 50+
OfferHigh-investment retreats in Peru
AI content automation briefPositioning directionPersonas & funnel logicEditorial line pillarsContent system design
01 · Increase perceived value through content
02 · Three foundations for long-term growth
03 · Editorial pillars mapped to the customer journey
Three selected slides are shown for portfolio purposes. Commercial terms are not included.
Case study 03 · Product & Marketing Management
Wowness: building the content and the product of a wellness marketplace
I worked on two fronts at a wellness marketplace startup: content, to attract therapists and clients, and product, to build and test the platform in the UK before adapting it for Brazil.
RoleProduct & Marketing Manager
Selected work across product, content and acquisition.
01Landing Pages
Copy, visual direction and A/B testing for acquisition and therapist onboarding flows.
02Podcast Hosting
Hosted, structured and edited Wowness Club and Wowness Terapias episodes, turning conversations into social cutdowns.
03Wowness Club Magazine
Participated in 3 editions, contributing copywriting, content curation, interviews and visual direction.
04Product & Tech
Worked with developers on user stories, requirements, backlog priorities and usability testing.
05Therapist Onboarding
Created PDF and video tutorials, support materials and onboarding communication for new practitioners.
06AI Chatbot
Built a chatbot concept connected to CRM, payments, availability checks and automated WhatsApp and email notifications.
200+ UK therapists50 Brazil therapists100+ calls, demos & usability tests
CopywritingVisual DirectionVideo EditingStorytellingCold outreachUser usability testsLow Code Development
Conceived and launched a silent-disco-style wellness event for the Brazilian market. I created the name, positioning, identity and content strategy, secured the venue partnership, led ticket promotion and managed production end to end.
2produced events22guest capacity360°brand to delivery
Brand strategyContent strategyCopywritingInstagramExperiential marketingBrand activationEvent production
Product ad · Branded headphonesProduct ad · Immersive experienceBranded event equipmentInstagram content strategy and visual identity
Case study 05 · Product discovery & requirements
Tek Propostas: product discovery for an AI-assisted commercial proposal platform
Tek Propostas is an AI-assisted platform designed to accelerate complex B2B commercial proposals. The system analyses client requests, identifies product and supplier requirements, supports research and pricing, and automates interstate tax calculations — reducing manual work, turnaround time and the risk of costly financial errors. My contribution focused on client discovery, requirements mapping, user stories, prioritisation, client communication and QA.
A demonstrator built to test whether a branded AI avatar could stay recognisable and visually consistent across different scenes. I defined Charlotte’s personality, audience, objective, tone of voice, narrative and content pillars before developing the avatar and reusable visual assets.
A horizontal luxury property tour produced for a real estate agency, focused on presenting the home, coastal location and lifestyle appeal in a polished landscape format. I handled recording and editing from the on-site capture through to the final video.
Praia Grande, Ubatuba · luxury property landscape tour
AI Personal Brand · maimiranda.ai
Building an AI-powered personal brand.
A daily automated pipeline: it researches AI & marketing news, pulls from a pre-approved set of creative-angle cover and slide photos matched to my design system, and generates the full carousel — including up to 10 hook variations to choose from.
ChatGPT Images 2.5 breakdown for creators making carousels, thumbnails and ads.
Content in the wild
A travel vlog series, shot, edited and voiced end to end.
Brand visual consistency · same typography, colour palette and layout across all 6 days
Script & voiceover by me · video cutting, transcription, captions & sync by AI
Custom AI-assisted editing workflowMany takes and cuts, fully synced, in ~1 hour
Built a Claude Code video-editing skill that cuts the short takes, transcribes the audio with timestamps and applies captions in a custom style — from raw footage to a synced, captioned Reel.
AI Autonomous Agents · OpenClaw
Orchestrating a multi-agent AI operations system.
Ben is my CEO orchestrator, running inside OpenClaw and connected through Telegram — trained to challenge ideas, flag risks, blind spots and controversies, and push back when something is weak, not just execute quietly. He operates like a strategic operator: direct, execution-focused and protective of my attention, always looking for ROI, leverage and the next concrete move. He coordinates a team of specialist agents — Vik for marketing, Daniel for sales, Leo for video, Fred for front-end and Mike for back-end — while stopping to ask before any sensitive, public-facing or irreversible action.
01 · Meet Ben · role, environment and operating rules
02 · Personality & operating principles
03 · End-to-end capability map
Real conversation excerpts with Ben, the OpenClaw orchestrator agent.
Ben · CEO OrchestratorVik · MarketingDaniel · SalesLeo · VideoFred · Front-endMike · Back-end
How I take marketing projects from strategy to delivery.
01
Market research & strategy
ICP and persona development; offers and sales funnels; market and competitor research; current and desired positioning; challenges, goals, resources and business model.
02
Creative development
Concepts, narratives, custom AI skills, copy, visual direction, brand rules, messaging and automation opportunities — informed by psychology and human behaviour.
03
Execution & management
Systems, workflows, content editing, publishing, quality assurance and end-to-end delivery.
Tools I work with.
Claude
Claude Code
Codex
Visual Studio Code
OpenClaw
Hyperframes
Higgsfield
Instagram
Meta Business Suite
Trello
Figma
Canva
CapCut
ChatGPT
Gemini
02
About me
Marketing Manager: analytical, organised and creatively hands-on.
I am equally energised by building the structure — research, organisation, strategy and analysis — and by creating what people actually experience: concepts, stories, copy, design and video.
01Positioning and audience strategy
02Content systems and storytelling
03Consumer psychology, archetypes and copy
04Go-to-market and product discovery
05AI-enabled creative operations
Earlier hands-on experience
WowFitClub — built a digital subscription concept for fitness, nutrition and mindset content, designing landing pages, funnels, video courses and PDF/video tutorials.
WowFitClub · app concept mockup
Bonnie Bum Activewear — first hands-on experience in e-commerce and brand building, supporting website customisation, landing pages, product listings, promotions, copy and visual messaging for a direct-to-consumer Brazilian activewear brand.
Based in São Paulo. British, Portuguese and Brazilian passport holder, with full right to live and work in the UK, European Union and Brazil. Open to remote and hybrid roles, including international relocation.
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